2026 FWD Speakers

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Beyond Live & Local: How Radio Can Be In The Moment

We know live and local is valuable, but radio doesn’t always deliver it or know how to get credit for it from listeners. We also know there are times when content is more important than where it’s delivered from. Or when broadcasters need to rely on out-of-the-market assets. Here’s veteran broadcast observer, journalist and consultant Sean Ross’ take on solidifying your bond to the community and creating the best, most vital content under every scenario.

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Sean Ross is the author of the influential Ross on Radio newsletter, covering both trends and history in programming and music every Thursday. He is also a programming and research consultant to radio stations worldwide, most recently through the New Jersey-based Advantage Music Research. Throughout Sean’s career, Canadian radio has been a personal passion, and he has worked with dozens of stations over the last 20 years.

Widely recognized for his innovation and influence within the media landscape, Tracy Johnson has made a profound impact across a broad spectrum of media, including radio broadcasting, digital platforms, and podcasting. With his unique blend of expertise in crafting content, implementing successful creative strategies, managing digital initiatives, generating new revenue sources, and building dynamic teams, Johnson continues to innovate and redefine success in today’s ever-changing media landscape.